Charitable photoshoot campaign

Click to Rescue-Charitable Photoshoot Campaign


With the creative vision of Lee Gardens, FIF and our Charitable Pet Partner Whiskers n Paws, four local pet charities, Hong Kong Dog Rescue, Lifelong Animal Protection, Paws United and Sai Kung Stray Friends, have come together for a special photoshoot, aimed to throw light on rescued animals in Hong Kong. The internationally acclaimed photographer Alex Maeland from Adam Studio has shot a series of heart-warming photos for this campaign with an objective to spread the message of “Adopt, don’t buy”. The idea is to spread awareness about pet welfare amidst the community through the photo series.



Give a pet a home and gift yourself a best friend forever

Pet Adoption Corner

Date Time Pet Charity
28 Nov 2021 (Sun) 3:30pm-5:30pm Hong Kong Dog Rescue
5 Dec 2021 (Sun) 3:30pm-5:30pm Hong Kong Dog Rescue
12 Dec 2021 (Sun) 3:30pm-5:30pm Paws United
19 Dec 2021 (Sun) 3:30pm-5:30pm Paws United
26 Dec 2021 (Sun) 3:30pm-5:30pm Lifelong Animal Protection Charity
2 Jan 2022 (Sun) 3:30pm-5:30pm Lifelong Animal Protection Charity
9 Jan 2022 (Sun) **1:00pm-4:00pm** Sai Kung Stray Friends

Supported By:

Event Partners:

Pet Adoption Corner

Supported By:

Event Partners:

Meet the photographer

- Alex Maeland from Adam Studio

I’m so grateful to have had the opportunity to be a part of this project.


I enjoyed being able to contribute my skill set to something I’m personally very passionate about: connecting good people to pets in need of a family.


Inspired by the colors and mood of the FURRYTALES project and brand, we collaborated with Amanda and her team at FIF to capture each pet within a fun, colorful environment that reflected each pet’s unique personality.’’

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