What WE Do

Established in 2010 by Chairman Michelle Ong, First Initiative Foundation (FIF) engages in a variety of projects that are beneficial to the Hong Kong community. FIF supports and organizes social and charitable initiatives to benefit the arts, education, community welfare and promotion of Hong Kong’s unique culture on the world stage.

The foundation is committed to the value of social giving, social cooperation and uplifting the best of Hong Kong. FIF’s current initiatives include: music scholarships for outstanding Hong Kong students both locally and abroad, mentorship- based projects for Hong Kong students of all ages, and educational scholarship programmes with the Manhattan School of Music in New York and renowned pianist Lang Lang. In addition to our music scholarships, FIF sponsors masterclasses and performances with internationally iconic artists and the support of socially positive youth groups in Hong Kong.

Letter From The Chairman


Dear Friends of FIF,

I am glad to share that FIF has been going from strength to strength. We are so honoured to have esteemed supporters and donors who have made FIF’s programmes and initiatives possible.

Throughout 2019, FIF has reflected on the message of hope, harmony and unity. Bringing together the visual, culinary and performance arts through several avenues such as our Stars in Harmony fundraising gala, masterclasses, art and music collaborations.

Importantly, I am proud to announce FIF’s charitable recording “I Want”. A global outreach project in benefit of music and the arts. Arranged and featuring FIF Artists in Support Leon Ko, Eason Chan, Renée Fleming and Lang Lang to be distributed worldwide and supported by Universal Music, this special initiative emphasizes that the universal language of music can unite and connect us all.

All proceeds from the recording will go to support the work of First Initiative Foundation, to uplift the community through initiatives that benefit music, the arts and education locally and abroad.

In 2020, FIF will be celebrating our 10th year anniversary. For this milestone, FIF brings it home with our campaign for the year FIF HOME Kong (我家.香港). This year, we want to celebrate all that its inherently and uniquely Hong Kong. We celebrate local artists, musicians, artisans and all that makes our Hong Kong special.

As we continue to take the first initiative, I urge you all to keep an ear out for the exciting initiatives and programmes we have planned. 

Yours sincerely,

Michelle Ong

Fif's Artists in support

The Arts

Eason Chan 陳奕迅

Singer & Actor

Youth ambassador

Ann hui 許鞍華


andrew lau 劉偉強


carina lau 劉嘉玲


miriam yeung 楊千嬅

Singer & actress

Jacky Cheung 張學友

singer & actor

Artist in Support

cantonese opera

connie chan 陳寶珠

Cantonese Opera Singer

Mandy mui 梅雪詩

cantonese opera singer

Artist in Support


Katie chan 陳家瑛

Managing Director of Katie Chan Production Co Ltd

yu Tsang 俞琤

Deputy Chairman of Hong Kong Commercial Broadcasting Co Ltd

Artist in Support


Leon ko 高世章

Composer & Musical Director

lang lang 郎朗


xue fei yang 楊雪霏

classical guitarist

yundi li 李雲迪


Artist in Support


kevin kwan


Fif's Trailblazers

The Arts

gin lee 李幸倪


Juno mak 麥浚龍

director & producer

chau yan ting 周殷廷

director & singer

Niu Niu 牛牛